What courses do you offer?

We offer a wide range of courses in digital marketing, website design, and website development. Our courses include comprehensive modules covering various aspects of these fields, ensuring you gain the knowledge and skills needed to excel in the industry.

Are the courses suitable for beginners?

Yes, our courses are designed to cater to individuals with different levels of experience. Whether you are a beginner looking to start a career in these fields or an experienced professional seeking to upgrade your skills, our courses are structured to meet your needs.

How do I enrol in a course?

Enrolling in our courses is quick and easy. Simply browse our website, choose the course that interests you, and click on the “Enroll Now” button. Follow the instructions for payment, and you will gain access to the course content immediately.

Are the courses self-paced or instructor-led?

We offer both self-paced and instructor-led courses. For self-paced courses, you can study at your own convenience and complete the modules according to your schedule. Instructor-led courses have live sessions and interaction with expert trainers to guide you through the learning process.

Do I receive a certificate upon course completion?

Yes, upon successful completion of the course, you will receive a certificate of achievement. This certificate validates your skills and knowledge, making it a valuable addition to your professional portfolio.

What is the duration of the courses?

The duration of our courses varies depending on the complexity and depth of the topic. On average, our courses range from a few weeks to a few months. However, self-paced courses allow you to complete them at your own pace.

Is there any pre-requisite knowledge required for enrollment?

For some advanced courses, a basic understanding of relevant concepts may be beneficial. However, most of our courses are designed to be beginner-friendly and do not require prior knowledge.

Do you offer any discounts or promotions?

Yes, we often run special promotions and discounts on our courses. Keep an eye on our website and social media channels for updates on upcoming offers.

Can I access the course materials after the course is completed?

Yes, once you have completed the course, you will have continued access to the course materials for a specified duration. This allows you to review the content and refresh your knowledge as needed.

What support do you offer during the course?

We provide dedicated support to our students throughout the course duration. If you have any questions or encounter difficulties, our expert instructors and support team are available to assist you.

What payment methods do you accept?

We accept various payment methods, including credit/debit cards, PayPal, and bank transfers. Choose the option that is most convenient for you during the enrollment process.

Can I access the course materials on any device?

Yes, our courses are designed to be accessible on various devices, including desktops, laptops, tablets, and smartphones. You can study on the go and never miss a lesson.

Do I need to purchase any additional software or tools for the courses?

No, all the necessary software and tools required for the courses are provided as part of the course package. You will have access to the required software during the training.

What makes your courses stand out from other online learning platforms?

Our courses stand out due to their practical approach, hands-on exercises, and real-world projects. We focus on providing valuable skills that can be applied directly in professional settings, giving you a competitive edge in the industry.

Are there any job placement or internship opportunities after completing the courses?

Yes there are job placements and internships, and we can also offer career support and guidance to our students. Our courses are designed to enhance your employability and increase your chances of securing relevant job opportunities.

DIGITAL MARKETING

“Accelerate Your Career with Digital Marketing Expertise”

Welcome to the world of digital marketing! Our digital marketing course provides comprehensive training for success in the dynamic online world. It equips both experienced professionals and beginners with the necessary knowledge and skills. The course covers various areas, including SEO, social media marketing, content creation, and data analytics. By mastering these core principles and best practices, you’ll be able to run effective digital campaigns, elevate your brand, expand your reach, and connect with your target audience.

Running Time: 4 Months

Module 1 : Introduction to Digital Marketing
– Overview of digital marketing.
– Benefits of digital marketing.
– Traditional marketing vs digital marketing.
– Latest trends and developments in digital marketing.

Module 2: Website Design and Development
– Basics of website design.
– User experience (UX) design.
– Website development platforms.
– Responsive website design.
– Website speed and performance optimization.
– Conversion rate optimization (CRO).

Module 3 : Search Engine Optimization (SEO)
– Keyword research and analysis.
– On-page SEO optimization.
– Off-page SEO optimization.
– Local SEO optimization.
– Technical SEO.
– SEO audit and analysis.

Module 4 : Search Engine Marketing (SEM)
– Introduction to SEM.
– Keyword research for PPC campaigns.
– Ad copywriting.
– Google Ads and Bing Ads.
– Ad targeting options.
– Ad budgeting and bidding strategies.
– Quality score and ad rank.
– Conversion tracking and analysis.

Module 5: Social Media Marketing (SMM)
– Introduction to SMM.
– Choosing the right social media platforms.
– Content creation and curation for social media.
– Social media advertising.
– Social media analytics and metrics.
– Influencer marketing.

Module 6 : Email Marketing
– Introduction to email marketing.
– Email marketing strategy and planning.
– Email list building.
– Email content creation and design.
– Email automation and segmentation.
– Email deliverability and spam prevention.
– Email analytics and metrics.

Module 7 : Content Marketing(Design Tool)
– Introduction to content marketing.
– Content creation and curation.
– Content distribution channels.
– Content promotion and amplification.
– Content measurement and analytics.

Module 8 : Analytics and Reporting
– Introduction to web analytics.
– Google Analytics setup and configuration.
– Metrics and KPIs.
– Basic Reports.
– Basic Campaign and Conversion Tracking.
– Data analysis and visualization.
– A/B testing and experimentation.
– Reporting and communication.
– Search Console.

Module 9 : Mobile Marketing
– Introduction to mobile marketing.
– Mobile marketing strategy.
– Mobile-responsive web design.
– Mobile apps.
– Mobile advertising.
– Location-based marketing.

Module 10 : E-commerce Marketing

– Introduction to e-commerce marketing.
– E-commerce website optimization.
– E-commerce advertising.
– Shopping cart abandonment recovery.
– Customer retention and loyalty programs.
– E-commerce analytics and metrics.

Module 11 : WordPress
– How to purchase perfect domain.
– How to purchase perfect hosting.

Module 12 : Facebook Marketing
– Introduction to Facebook Marketing.
– Creation and Setting up a Facebook Business Page.
– Exploring the Facebook Ads Manager interface.
– Target Audience and Market Research.
– Creating Compelling Facebook Ad Campaigns.
– Campaign Optimization and Performance Tracking.
– Facebook Pixel and Conversion Tracking.
– Creating Engaging Content for Facebook.

Module 13 : Instagram Marketing
– Introduction to Instagram Marketing.
– Creating an Effective Instagram Business Profile.
– Crafting Engaging Visual Content.
– Hashtag Strategy and Discoverability.
– Instagram Advertising and Sponsored Posts.
– Analytics and Performance Tracking.
– Instagram Influencer Marketing.

Module 14 : Youtube Marketing
– Introduction to YouTube Marketing.
– Creating an Effective YouTube Channel.
– Video Content Strategy and Planning.
– Video Production and Optimization.
– Creating an Effective YouTube Channel.
– Video Content Strategy and Planning.
– Video Production and Optimization.
– YouTube SEO and Discoverability.
– YouTube Analytics and Performance Tracking.
– Monetization and YouTube Advertising.

Module 15 : LinkedIn Marketing
– Introduction to LinkedIn Marketing.
– Why do you need a LinkedIn Account?.
– How to increase reach?.
– All Star Profile.
– Targeting the right audience.
– Targeting the right audience in the platform.
– LinkedIn Groups.
– Getting Traffic.
– Sharing the right content.
– Best practices and tactics.
– LinkedIn Analytics.

Module 16 : Pinterest Marketing
– Understanding how your audience uses Pinterest.
– Keyword Research, Profile Optimization for Visibility, Content Optimization Strategy.
– Content creation strategy, scheduling and automation, and creating a Pinterest strategy calendar.
– Understanding your metrics and analytics to measure the success of your business goals.

Module 17 : Twitter Marketing
– Introduction to Twitter.
– Twitter Content Research.
– Increasing Twitter Reach.
– Introduction to Lead Generation.
– Twitter Ads.
– Twitter Analytics.

Module 18 : Online Reputation Management
– Introduction to Online Reputation Management.
– Monitoring Online Reputation.
– Building a Positive Online Presence.
– Responding to Feedback and Negative Online Content.
– Online Reputation Protection.

Module 19 : Affiliate Marketing
– What is Affiliate Marketing?.
– Benefits of Affiliate Marketing.
– Affiliate Marketing Networks.
– Different Techniques used for Affiliate Marketing.
– How to choose a Niche?.
– Main Components to create a Affiliate Marketing Website.
– Strategies used for getting Traffic.
– Common Mistakes done by Beginners.
– Best Practises in Affiliate Marketing.

Module 20 : Google AdSense
– Google AdSense fundamentals.
– Google AdSense approval basics.
– Google AdSense approval strategies.
– Introduction to AdSense account interface.
– How to use AdSense account interface.
– How to place Ads on websites?.
– How to place Ads on blogs?.
– Custom Ads fundamentals.
– Ads/ DFP planner.
– How will you earn money via AdSense?.

Module 21 : Freelancing
– Choosing Your Money-Making specialties.
– Finding the Right Prospects.
– Reaching and Attracting Prospects with Direct Email.
– Attracting Clients with LinkedIn.
– Attracting Clients with Your Website.
– Meeting People Who Can Help and Hire You.
– Being in the Right Place when Clients Need a Freelancer.

Module 22 : Personality Development
Module 23 : Internship With Live Project
Module 24 : Google Certificate & HubSpot Certificate

Module 25 : How to make money Online
– Blogging Secrets.
– Affiliate Marketing.
– Freelancing Project.
– Youtube channel Monetization.
– Drop shipping.

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DIGITAL MARKETING

Running Time: 4 Months

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